Internet Marketing

Internet Marketing - There are many definitions and interpretations of the terms, but the way we see it - it is all about making the web work for your business.

There are many technologies available to accomplish the goals, but they all start with having a well designed web presence that can be scaled up to add new methods that work and scale down to remove those methods that didn't work. A web site is not the end, it is just a begining.

The methods that really work are the ones that offer most value to your customers - both current and potential. Some of the method are

• Blogging
• RSS
• Podcasting
• Email marketing
• And many others - please contact us for ones that best suit your needs

Blogging is the best way to involve visitors to your web site. Blogging offers shared space on the internet where you and your customers can exchange ideas, suggestions or you can reply to your cutomers questions. Business can share blogging - for example related businesses can provide a complete, well rounded support to the customers.

We can assist you to build blog and integrated into your web site. Please visit our blog (for showcasing only)
ebusinessmantra's website integrated blog (integrated on your web server)
ebusinessmantra's online blog (third party free services)

RSS stands for "Really Simple Syndication". It allows you to share and view headlines and content of your web site - in particular the content changes. Although typical use in news industry is to keep readers up to date with changing news; it can be leveraged as an additional means to distribute content of your web site.

User have to download reader or what are known as RSS aggregators that automatically pull in files registered with. There are many aggregators available online, many of them are free.

Should you use RSS?

If the content of your web site does not change often then you do not need RSS! RSS is useful for web sites that are updated frequently, like:

• New products and services introduced in the market
• Listing of upcoming events and reminder of important dates

Podcasting

In simple language, podcasting is creation of an audio file that can be downloaded to a computer or PDA. When combined with RSS, the process can be automated. Podcasting allows users to listen to the audio at a convenient time. It is very powerful marketing and if you have a web site, you have means to podcast from your web server.

   Download ebusinessmantra's podcast

  or  Download free RSS reader.

E-mail has many benefits over more traditional forms of marketing, including being cost-effective.

• Allows tracking and analysis of users' action
• Can be used in conjunction with ongoing customer communications
• Can attach documents

The down side is that emails may be construed as spam and may get filtered out by email filters. Further, if it is overdone or not done with receipient-sensitivity, there is a potentiality that it may result in negative outcome.